Identify your primary goal, then build your strategy and tactics surrounding that goal.
Your strategy will relate specifically to a goal, the tactics will be your specific steps. One step at a time, doing the small steps every day, will move you to your goal.
Studio Strategy
Sample Tactics
Upgrade/ Change my studio image from “old-fashioned” and boring to cutting edge
- New logo
- Tie all visual pieces of image together (business cards, letterheads, newsletters)
- Make studio website an information hub for clients (free information is the most frequently used value of websites)
- social network presence – add a blog, Twitter, Facebook, YouTube videos, ect.
Create more “buzz” about my work
- Open house at the studio
- Introduce my referral plan to clients
- Create a calendar of community events of which I will be a participant and/or a sponsor
- Pre-holiday party / gift certificates
More visibility in community
- Charity auctions
- Television fundraisers – donate generously
- Sponsor public events
- Co-market with other community businesses that share my goals
- Appear in the places and “on the walls” where my ideal clients frequent (kid’s clothing boutiques, country clubs, etc)
Increase average sale session from $___ to $___
- Analyze what product or service (or group of products) will add up to my target dollar amount
- Launch new product with a chosen client focus group
- Build incentive level packages that are designed for the best value at your target sale level
- Promote that “Best value / wise choice” option everywhere
- Create irresistible timely offers
- Sell a new item on speculation (produce it at your expense, offer it after the sale as a special offer)
Increase holiday sales
- Theme days for easy gift giving
- One day sales – book NOW for discount
- Gift certificates at awesome prices (with appropriate deadlines)
- Plant the seed about special portraiture. I specialize in: multi-generational, pet, milestone birthday, special location
- Holiday cards (huge opportunity for sales and advertising)
- Last minute sales
- Open house in mid-December to solve a dilemma for all my last minute shoppers with awesome gift options