These days, nearly all forms of communication are digital. However, when it comes to meeting someone and making an impression, it’s important that you have a pocket full of business cards. Read on to find out why.
- Make a genuine connection. If you end up meeting someone unexpectedly and determine that you might be interested in doing business with one another, you might end up simply swapping phone numbers or email addresses. This leaves almost no impression, and while the person that you just met probably has every intention to contact you, he or she is very likely to forget. Exchanging something physical ensures that each person will later be reminded of the encounter and increase the chances of a follow-up.
- Business cards are the most effective direct marketing tool. Email marketing, search engine optimization (SEO) and paid ads all do a great job of attracting leads and prospects, but nothing can replace the value of an in-person meeting sealed with a handshake and followed by a business card exchange.
- Distribute information about your brand. When you hand out your business card, you truly have no idea where even just one card is going to end up. You might receive a call months after leaving your business card with someone who happened to pass it along to someone else. Carrying high-quality business cards that display your logo, company name, and include all of your important information will maximize your reach in your community.
- Let your contacts know that you come prepared. When it comes time to exchange information and the person that you are speaking with presents his or her business card, do you want to be left standing there without anything to give in return? The simple act of handing out a business card shows that you are serious about remaining in contact and that you intend on following through.