“Online” Isn’t Good Enough

A proper online presence is key to helping your image look tied together and very credible. Let’s review 5 key website elements…

1. Content and appearance

The content and overall look of your website gives the strongest first impression (and in many cases, the only impression) of your business’s professionalism, values and personality. Be sure all of those traits are properly represented on your site. Get a few outside opinions to gain a fresh perspective.

2. How to “take action”

Your website should easily guide your visitors on how to take action and what will happen when they do. There should never be any confusion as to what you want the customer to do during a visit to your website.

3. Functionality

When customers and potential customers visit your website, they should never experience “broken links,” under construction messages or other page and function errors. Plan any changes to your site carefully to avoid this annoyance to viewers.

4. Pulling in traffic

You should be maximizing the potential of your website by utilizing “search engine rankings” to help pull in the right prospects (consider employing a firm that specializes in search engine optimization, or SEO). Utilizing mixed media and internet marketing can create traffic and “hits” to your website, but stay on top of what’s working and what isn’t.

5. Know your visitors

You should be aware of how many visitors are coming to your site and what pages receive the most attention, as well as the source of those visitors. A frequent and routine analysis of these statistics will help you make changes as needed.

Don’t expect to be an expert on all this – it’s just not possible to do it all yourself! Outside help from professional sources may be worth the investment to your studio goals.